NEWS

Jul 04 2022

【ONITSUKA TIGER RODEO DRIVE STORE EVENT】
Theme: Year of Onitsuka Tiger

ONITSUKA TIGER RODEO DRIVE is our flagship store on celebrity-studded Rodeo Drive in Beverly Hills. The vast 2400 square-foot store contains a full lineup of various items, including our latest collection and models for kids. Here we held an event themed after the zodiacal symbol for 2022: The Tiger.

ONITSUKA TIGER RODEO DRIVE STORE EVENT

In a momentous occasion, Onitsuka Tiger joined forces with Flaunt Magazine, a Hollywood-based publication on the cutting edge of the present generation, satirizing fashion and culture in the US. The event, hosted by actor and skateboarder Nico Hiraga, was attended by a plethora of famous individuals.

ONITSUKA TIGER RODEO DRIVE STORE EVENT

The lively store was packed with guests and eye-catching, attention-grabbing items based on the event theme of the Tiger. Legend has it that tigers bring good luck in each Year of the Tiger in the sexagenary cycle.

ONITSUKA TIGER RODEO DRIVE STORE EVENT ONITSUKA TIGER RODEO DRIVE STORE EVENT ONITSUKA TIGER RODEO DRIVE STORE EVENT ONITSUKA TIGER RODEO DRIVE STORE EVENT ONITSUKA TIGER RODEO DRIVE STORE EVENT

ONITSUKA TIGER RODEO DRIVE STORE EVENT

【Interviews with Guests】

ONITSUKA TIGER RODEO DRIVE STORE EVENT

August Royals (Musician; Influencer)

── What did you think when you were invited to this event?
I was astonished to receive the apparel collection lookbook. I usually spend all day working in the studio, but I thought today’s event is one I absolutely must attend.

── Do you have any Onitsuka Tiger items?
Yes, I have both shoes and apparel. I really love them because their designs are so easy to coordinate. I thought about various ways of styling, and decided to accent this jacket with tattoos and a necklace. The items are extremely comfortable, and I couldn’t be more satisfied.

── What is the most attractive thing about Onitsuka Tiger?
The diversity in clothing.

── Which item is your favorite?
I really like the jacket and pants ensemble I’m wearing right now.

ONITSUKA TIGER RODEO DRIVE STORE EVENT

Gisele Claudino (TV Host; Influencer)

── What did you think when you were invited to this event?
I was looking forward to the new collection, so I was really happy.

── Do you have any Onitsuka Tiger items?
I have Mexico 66, in black and white.

── What is the most attractive thing about Onitsuka Tiger?
I’ve seen shoe and apparel collections before, but I feel like this collection is exceedingly fresh and even more powerful. I like the way we can style things freely.

── On what occasions do you feel like wearing Onitsuka Tiger items?
Onitsuka Tiger items are highly contemporary. The style is quite protean, so I can wear them on both formal and casual occasions.

── Which item is your favorite?
I really like the dresses, and an ensemble with a richly lustrous jacket and nylon pants.

ONITSUKA TIGER RODEO DRIVE STORE EVENT

Arron (Celebrity Artist)

── What did you think when you were invited to this event?
I was really excited.

── What is the most attractive thing about Onitsuka Tiger?
The way that every item is extremely cool. I especially like the shoes and the bomber jacket.

── What item is essential to your fashion?
I always wear boots. They’re standard for me.

The Year of the Tiger-themed event proved a tremendous crowd pleaser. It was also a valuable occasion for American West Coast culture and Japanese culture to intersect. ONITSUKA TIGER RODEO DRIVE will continue to transmit Made-in-Japan pride from the US West Coast.