NEWS

【P-TRAINER PRZM】Spotlight on glass slipper-like, prismatic colors: The "Cinderella" movie collaboration model

Onitsuka Tiger ties up with “Cinderella,” the Amazon Prime Original Movie debuting in September, offering limited-edition sneakers reflecting the world as seen by Cinderella.

The movie, starring globally popular singer Camila Cabello, alters the traditional version of the tale by recasting it in a contemporary light emphasizing diversity. Cabello delivers an exceptional performance in embodying a type of Cinderella who ambitiously fights to make her dreams come true.

The movie’s next-generation female image and its message of diversity resonates with Onitsuka Tiger. Throwing off the bonds of the old “glass slipper” concept, we have come out with shoes made according to a fresh interpretation, namely, “Anyone can play the leading role in any scene in life.”

As the basis for the collaborative shoes we have chosen the P-TRAINER PRZM model from our Contemporary Collection. The entire upper is covered with a prismatic color suggestive of Cinderella’s glass slipper, radiating a mirror-like shininess and making the feet glamorous. The futuristic, sporty style matches both casual and dressy clothing, and functions as a fashion accessory.

The platform sole is decorated with the Onitsuka Tiger stripe, our brand symbol, while the top of the heel displays a tiara, an icon of the “Cinderella” movie. The label of the shoe tongue and the insole are imprinted with Onitsuka Tiger’s logo and the movie title, adding a special touch to these shoes.

The attention-grabbing, “Cinderella” collaboration model.

A limited edition of 800 pairs of shoes goes on sale on a sequential basis beginning in September, available at select Onitsuka Tiger outlets, our official online store, and at Amazon Japan. Also be sure to check out original shoeboxes and shopping bags featuring the sneaker graphics and tiara.