NEWS

【NEW STORE INFORMATION】Onitsuka Tiger's Largest Flagship Store Opens on London's Regent Street!

On May 28th, the “Onitsuka Tiger Regent Street, London Flagship” store opened on Regent Street, one of the world’s premier shopping streets. The world’s largest of the company’s flagship stores, it is attracting attention not only locally but also throughout Europe and internationally as well.

The Onitsuka Tiger Regent Street, London Flagship is the first store in the world to offer in a single retail outlet Onitsuka Tiger’s full lineup, ranging from the Contemporary Collection, the Heritage Collection and the highly crafted NIPPON MADE series through to the Luxury Line “THE ONITSUKA.”

The store has two floors with a total floorspace of 9,300 square feet (approximately 864 square meters). The expansive, marble-filled interior design is stately. Resembling an art gallery, the space allows visitors to appreciate how the brand fits in with the world at large.

The entire collection is displayed on the first floor. In the center rises a symbolic, marble shoe wall consisting of three types of rocks, each creating a distinct impression. A showroom and gallery space are located on the basement floor. Here, a variety of experience-oriented gallery shows will be held, tying Onitsuka Tiger to London culture while supporting local creators and artists active internationally.

You’ll want to be sure to see the pillar of light penetrating the two floors all the way up to the ceiling of the first floor. The light is a spiral of two colors, a powerful symbol of how Onitsuka Tiger fuses heritage and innovation.

Special models have been created to commemorate the opening of Onitsuka Tiger Regent Street, London Flagship. They feature an original design with bright, attention-grabbing graphics amalgamating Onitsuka Tiger’s iconic tiger pattern with coloring inspired by a map of the London Underground. These models are the “ULTIMATE 81 MP” and the “REBILAC RUNNER MP”, taken from the streamlined and highly functional MP series. Rounding off the display of five items are “LOGO TEE”, “LS SWEAT TOP”, and “MIDDLE SOCK”.

The Onitsuka Tiger Regent Street, London Flagship contains Onitsuka Tiger’s complete collection, and is the talk of the town. As London is the heart of Europe, we may see a new culture unfolding from Onitsuka Tiger’s ever-growing appeal.

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【Shop information】
Onitsuka Tiger Regent Street, London Flagship
ADRESS: 249-251 Regent St, Mayfair, London W1B 2EP, United Kingdom
TEL:+44 20 3695 0198
Business hours:Mon.-Sun.:11am-8pm
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