Mar 31 2021

【NEW STORE INFORMATION】New Store Opens on America’s West Coast, in Beverly Hills

ONITSUKA TIGER RODEO DRIVE, our first flagship store on America’s west coast, opened in Beverly Hills (Los Angeles), California on March 5, 2021.
This marks our second flagship store in North America, following the opening of THE ONITSUKA GREENE STREET in New York’s SOHO District.

The store, sited on a 2,400 square-foot (approximately 220 square-meter) parcel, has a spacious layout and a full lineup of our various products. Naturally, Onitsuka Tiger’s standard-bearer shoes such as the MEXICO 66 SD are in stock, and shoppers can enjoy browsing the collection model reflecting new trends along with a selection of various items made in Japan with high-level craftsmanship. There is also a broad selection of apparel and accessories on offer, and as children’s shoes are also available, families can enjoy shopping together.

In addition, four limited items commemorating the opening of the Beverly Hills store are being sold. Starting with the popular, brand-representative MEXICO 66 SD, we are offering yellow shoes with the soles and heel tabs colored bright yellow, reminiscent of California’s brilliant sunshine. For the color of the body part of the shoes, shoppers can choose between white and black.

We are also selling limited-offer, original graphic T-shirts with a design modeled after California’s state flag and our brand mascot tiger. The tiger image is prominently displayed; the retro-modern impression made by the design accented with a powerful impact logo evokes an outstanding sense of presence. These shoes are made to give a colorful hue to Spring and Summer fashions.

ONITSUKA TIGER RODEO DRIVE: Now open on America’s west coast with its popular cities such as Los Angeles and San Francisco. Los Angeles is a city where Onitsuka Tiger’s individuality of fusion of fashion and sports can make itself felt, and it may well create a new sensation.


【Shop information】
ADRESS:474 N Rodeo Dr Beverly Hills, CA 90210
Business hours:Mon.-Sat.:10am-6pm Sun.:12pm-6pm
*In line with local and state regulations governing anti-coronavirus measures, the store will operate at 25% capacity for the time being.