NEWS

Aug 18 2020

“The Onitsuka” Opens at Omotesando!

With the opening of ”Onitsuka Omotesando” on August 18, 2020, the entire Onitsuka Tiger lineup can now be found in one area of Omotesando.

The shop interior has a luxurious atmosphere through the use of Onitsuka Tiger’s three signature colors—white, charcoal black, and red—and through rows of gold overhead lighting and fine leather sofas. Environmentally-friendly “wood wool boards” are used for some of the display fixtures.

From simple to timeless, suits to casual, there is a wide selection of products—including new items for the Fall/Winter season—with a characteristic hybrid design to match various styles.

ONITSUKA OMOTESANDO
Address:4-24-14, Jingumae, Shibuya-ku, Tokyo 〒150-0001
TEL:03-6447-1701 / STORE HOURS 11:00-20:00 No special holiday

Urban development is underway in this area of Omotesando where a total of three Onitsuka Tiger shops are gathered which now includes ”Onitsuka Omotesando” and “*Omotesando Nippon Made” which opened in May. The entire lineup of Onitsuka Tiger products currently marketed can now be found at Omotesando for customers to browse, so come down to check them out!

“OMOTESANDO NIPPON MADE” is a shop dedicated to Nippon Made products.

The 1st Floor uses minimum white as the underlying tone to express the theme ”Modern in Japan.” The exterior walls are finished with consistency by a plasterer, the interior walls are plaster coated, and the floor surface has been laid with glass blocks which emit light to create a uniquely Japanese warmth and texture. In contributing to sustainable living, wood from trees that have been felled as a health hazard have been reused for furniture.

The 2nd Floor is a museum where visitors can browse through the various shoes the company has made in its history, from the brand’s first generation shoes to collaborative models.