NEWS

Sep 06 2019

Will Smith’s first tie-up with a Japanese fashion brand

The Onitsuka Tiger brand, now past the 70-year mark, is pleased to announce a very special collaboration video with global superstar Will Smith.

This special video collaboration features Will Smith in a track suit with Onitsuka Tiger’s classic color yellow, along with the MEXICO 66 SD, well-known for its comfortable fit. Onitsuka Tiger’s fashion appeal and functional features made for quite the dynamic session.

Will Smith seemed to be comfortable anywhere, which provided the opportunity to get plenty of footage, with original expressions, an international vibe, and lots of fun and joking around, great for social media and all different audiences on a global scale.
Onitsuka Tiger has been a vehicle for bringing Japanese design, technology, and craftsmanship to the world stage, expanding its brand in the process, and via social media showing the fun, friendly side of the company. Big thanks to Will Smith for adding his mega star power behind our joint project, he was a lot of fun, a great match for the brand, and really helped to make this collaboration a success.

Keep your eyes on social media for more news on the release of this collaboration video, especially on Will Smith’s account and the Onitsuka Tiger official site, on which it will be announced.