NEWS

【For a limited time】Shinjuku Isetan has a Pop-Up Shop where you can thoroughly enjoy the NIPPON MADE worldview

For the first time, Isetan Shinjuku’s main building has a NIPPON MADE Series Pop Up Shop, from August 29th to September 4th.
The NIPPON MADE series, from Japanese brand Onitsuka Tiger, is a premium line bringing Japan’s excellent craftsmanship to the world stage.
Since its inception in 2008, NIPPON MADE has built a solid fanbase worldwide.

Starting with its signature model, the MEXICO 66 DELUXE, the NIPPON MADE series has been offering a varied lineup of unique shoes and special limited women’s models, showcasing traditional Japanese craftsmanship and featuring the suminagashi technique.

From the material choice, to the dyeing, stitching and processing, Nippon Made features the special touch of Japan’s artisans, so you can enjoy the fine details of Japanese craftsmanship in every shoe in this series.


The MEXICO 66 DELUXE impresses with its special goat leather and striking dimpling textures.


The MEXICO 66 DELUXE’s traditional Japanese processing method of “suminagashi” creates a pattern that appears to float on water.

This new Pop-Up spot with its neat display of shoes featuring the NIPPON MADE series is just like a museum exhibit.
And in addition to shoes, in this event space you can see shoe parts, the graphics manufacturing process, and other things which embody the NIPPON MADE series worldview.

This Pop-Up shop at Isetan Shinjuku’s main building, offering the NIPPON MADE series, is available only for a limited time.
This is something you definitely don’t want to miss, so if you’re in the area or planning to come to Isetan, now is your chance.


【Onitsuka Tiger NIPPON MADE】 POP UP shop for a limited time
Wednesday, August 29th, 2018 – Tuesday, September 4th, 2018
Store : Isetan Shinjuku Main Building 2F = ladies’ shoes
Address : 3-14-1, Shinjuku, Shinjuku-ku, Tokyo
TEL : 03-3352-1111

※The NIPPON MADE series will be available on the B1 Floor of the Men’s Building starting August 22nd.