The NIPPON MADE series showcases the handcrafting techniques of which Japan is proud. And now they have a specialty store, Onitsuka Tiger Omotesando NIPPON MADE, open since September 29th!


The opening event drew a lot of attention from media and the fashionista demographic, and ended up being causing quite a stir for this momentous occasion.
Kansai Yamamoto showed up for the opening, and shared his brand of humor as well as some congratulatory remarks, which helped to create a friendly atmosphere.

Also making an appearance was Sisyu, an author with a presence on the world stage, who delivered a live performance.


On a huge sheet of traditional Japanese paper, she made dynamic yet delicate brush strokes, creating a tiger with a brilliant gleam in its eyes, along with the letters “鬼ONI・塚TSUKA・虎TIGER” .
Sisyu, normally elegant and refined, delivered an unlikely powerful performance, overwhelming the crowd from start to finish. And as she worked her magic with her brush, the tiger took form and was so lifelike that it could have jumped off the paper and into the showroom, personifying the new approach of Onitsuka Tiger and electrifying the mood of the room.


Onitsuka Tiger Omotesando NIPPON MADE is on the back side of Omotesando Hills next to Onitsuka Tiger Omotesando. The quality wooden construction gives it more of a traditional Japanese feel, as it proudly displays the fine details and elegance of Japanese craftsmanship.
The interior is a basic white tone, with a range of great NIPPON MADE items, from shoes, to apparel, and other accessories tastefully exhibited around the showroom.


The MEXICO 66 DELUXE stands out, even among such an impressive lineup. It’s a special commemorative model of the historic MEXICO 66, made in celebration of the opening, featuring printed uppers and a design fans will love. The color choices are a unique pop-design Rainbow x Rainbow, and a sophisticated White x Black. Supplies of these special shoes are limited!


Onitsuka Tiger Omotesando NIPPON MADE was opened at the forefront of the fashion scene, in the Omotesando area of Tokyo. It serves as a new base to bring various items from distinguished Japanese craftsmen to the world stage.

Each masterpiece is built by hand, so no two items are exactly alike. This is your chance to get some truly excellent products, so come down and check us out.


「Onitsuka Tiger OMOTESANDO NIPPON MADE」 - 2017.09.29 OPEN –
Address:4-24-14, Jingumae, Shibuya-ku, Tokyo
OPEN 11:00、CLOSE 21:00