2017Fall / Winter collection Onitsuka Tiger × ANDREA POMPILIO A show in Seoul, South Korea!
The Onitsuka Tiger x ADREA POMPILIO 2017 Fall / Winter Collection was on display in Seoul, South Korea on March 30th
“The new street preppy” was the theme of the Collection. Taking a new approach to fashion, the collection featured oversized preppy sweaters and college cardigans matched with classic button-down shirts, Chesterfield coats, and acid-washed jeans, creating a new look that conveyed a harmony of modern and classic styles.
The event venue was in Joto Ward, which has become a fashion hub in recent years. A three-story building was rented out, with each floor featuring a different theme. The 1st floor housed the 2017 Spring / Summer collection, the 2nd floor had a 2017 Fall / Winter trunk show, and the 3rd floor displayed the 2017 Fall / Winter Onitsuka Tiger collection. They created a special environment in which visitors could experience the brand’s worldview with all senses, throughout the entire venue. Popular Korean actors Lee Je-hoon, Yoo Yeon-seok, and Lee Yo-won attended the event, causing quite the stir.
Don’t forget to check out the 2017 Fall / Winter collection!